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With our experience and dedication to the current trends online, there is no one else who can nurture and help your business grow quite like we do.

Follow this blog for the latest news in the online world and for snippets of information that we believe are useful to all of our clients, including you.

Contact us today and speak to one of our experts. Let us plan out the perfect marketing strategy for you.

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Rebranding: How To Do It Successfully

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As a business, having a solid brand is crucial to success. It will be your name, logo and approach to marketing that helps you to stand out from the crowd. However, sometimes there comes a time for a fresh start. Deciding to rebrand can be exciting but it is important to do this right. Poor rebranding can cost you money, time and customers.

Here at First Digital Media, our blog looks into how you should approach this and who has done it in the past.

The Past and Present of Rebrands

Over the years there have been some successful rebrands and others which have fallen flat. In 2011, Starbucks new redesign showed that you don’t need your name on a logo to stand out and be recognisable. McDonald’s did something similar by rebranding their logo as a solo ‘M’. Despite this, we all know who they are.

That being said, not everybody has been as successful. One of the most memorable in the previous decade has been Gap who, in 2010, decided to launch their new logo. It met with so much dislike that they reverted back to their original logo 6 days later.

Two rebrands that thankfully never happened were Pizza Hut and Netflix. Back in 2009, it emerged that Pizza Hut wanted to launch a new logo to target the ‘mobile generation’. Two years later Netflix thought it was a good idea to rebrand their online streaming service as ‘Qwikster’. Thankfully following criticism, both of these ideas were left to the side.

Who’s Doing It

There have been some brave rebrands over the past year which have caused a stir. Popular in both the US and UK, Dunkin’ Donuts received a few questions over their decision to drop the donuts from their name. Now known simply as Dunkin’, the brand said they made the move as they no longer did just donuts.

Even recently there has been a large company attempting to rebrand. In a blog Bing Ads announced that they would now be known as ‘Microsoft Advertising’, saying it was a “simple shift” that would improve business. As part of this, they are placing more focus on AI and plan to use this to personalise advertisements.

Why is All This Important?

Looking at how other companies have done it allows you to pull off a rebrand successfully. People become attached to logos and company names, so any changes need to be done carefully and with them in mind. If you rush into the process you could end up throwing away money and putting off your current customers.

Any branding needs to be carefully planned and thought through. Because of that, there are a few things to consider. From what your audience wants to what you need, it’s important to find balance.

Things to Consider

Changing how your business appears in public can bring endless benefits. Although, you need to make sure it is done correctly – nobody wants to do a Gap U-turn. The very first thing to do is to consider whether you need a rebrand. It may seem obvious, but it isn’t worth risking what you’ve built so far if there isn’t a genuine need. Think about whether your brand represents you, the company and what your customers are looking for.

Once you’ve done all this, think about the changes you want to make if any at all. From there you can determine how large the rebrand needs to be and estimate costs and time. Updating a logo is often the largest part, so make sure you have somebody creative on your side to give you a variety of ideas.

After any branding is done, you’ll need to plan a successful marketing campaign and relaunch. Companies have approached this in many different ways, so have a look round to see what appeals to you.

Making the Move

If you are going to rebrand, it is important to consider all aspects. If your current branding doesn’t suit your business or your customer’s needs, then chances are it’s time for a change.

At First Digital Media we can help you to rebrand your business, adding a fresh approach to your marketing. For more, please do not hesitate to contact us today.

Instagram Removes Likes!?

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What has happened?

Earlier this week, Instagram revealed a new test that if used correctly will completely change Social Media for good. It is no secret that Social Media has had a huge impact on our lives for many years now but many people are starting to wonder whether this is such a good thing. In the past 5 years, depression and anxiety levels have risen by almost 20% and is shown to mainly affect teenagers, which uncoincidentally are the majority of Instagram’s user base. Research now shows that 1 in 4 people will experience a mental health problem each year! That is a horrifying statistic and it seems Social Media is the main cause for this, Instagram has picked up on this and have begun to make massive changes to their platform to try and reduce anxiety and depression when users are on Instagram.

The new test is the removal of likes on Instagram posts and is set to be trialled in Canada this week, this will mean that users will no longer be able to see how many likes other people have got on their posts, they will only see their own. Instagram has done this in the hope that users will stop basing their self-worth on how many they likes they get on Instagram and therefore reduce anxiety when using the platform. Not only will this help users mental health, it will also stop third-party companies offering services where users can buy likes and comments because there will simply be no need.

Do you think Social Media is the leading cause for the growth in mental health problems?

How will this work?

Since most social media platforms use the “Likes” format on their apps, it will be interesting to see if Instagram are able to maintain a functioning yet still fun app for their users due to the “Likes” format playing a big role in the algorithm of Instagram, they will need to change a lot of features. The question is, will this be detrimental to their app or will it encourage other platforms to follow suit?

The way that Instagram looks will not change for users during the test, the only thing different is that they will no longer see a number of likes it will just say “liked by others”. However, Instagram will not be removing likes completely from their platform, they have announced that the creator will still be able to see how many likes they have gotten on their posts but the way they can find this information will change. This is because Instagram tells you straight away how many likes you have on your post and therefore users are believing this is in an important factor which is proven to have negative effects on their mental health, the change will aim to stop this and only show users their likes if they want that information.

Will these changes result in Instagram becoming less active?


An example of Instagram’s new format.

Are there going to be any other new features coming?

In this attempt to fight back against mental health problems, Instagram is reportedly also looking at tackling Cyber Bullying on their very popular platform. Due to the outstanding 1 billion users on Instagram today, it is very hard to track cyberbullying and because of this, it has become quite common. Users have been sharing negative comments on people’s posts and the only punishment for this is that the comment is taken down when reported but by then the damage has already been done.

Although, Instagram is now supposed to be working on some new features for their platform to stop cyberbullying all together. The new features include a “nudge” message where Instagram will send the user a message if they are about to comment something offensive or hurtful, this new way of addressing bullying could be a major success as it will keep a record of users who are commenting hurtful content and it can be taken further from there. Another feature aimed to stop hurtful comments on Instagram is the new “Manage Interactions” setting, this will allow users to choose how different people can engage with them, for example if a user is being tormented online they can choose to not allow that certain person to comment on their posts. These features could have a very positive effect on mental health as they will no longer have to worry about being bullied on their posts and will be free to post whatever content they choose.

Are these new features a big step forward in the anti-bullying campaign?

What are other competitors doing?

As you know Facebook does own Instagram and therefore it is likely that if this removal of likes does prove to be a success then Facebook will do the same and will need to change their whole algorithm in order to do so. Another platform that has been following Instagram’s test is Twitter, who have now reportedly started a prototype app called “twttr”. This prototype aims to remove like and retweet counts on their popular platform so that users will stop doubting themselves because someone has else has more likes.

It seems that all of the Social Media platforms have realised the damage their apps have caused to user’s mental health and are now aiming to rectify this by adding these new features to make Social Media fun again.

Will Social Media become a fun place again?

What does this mean for marketing?

There is only one disadvantage to this new Instagram test and that is because Instagram Influencers will no longer be able to gain money by posting products on their profile. This is because the sponsored content is measured on how many likes they get and if they get enough then they will be paid. However, with the like count being removed companies will no longer be able to see who is getting a lot of engagement on their profile and therefore users will lose the opportunity for paid promotions. Instagram has said they are thinking of ways to make sure that paid promotions still happen on their platform but for now, it looks like it will stop.

Although this is a very small disadvantage in a rather large cause to fight back against mental health problems. The way we see it is that mental health is a much larger priority then influencers advertising products to gain more money.

It’s time to speak up!

If you are struggling with any mental health issues or are experiencing anxiety when using Social Media please take a break from it and talk to someone. The links to a number of helplines are below and we urge you to contact them if you are feeling down.

YoungMinds – https://youngminds.org.uk/find-help/conditions/depression/

Childcare – https://www.childline.org.uk/

Mind – https://www.mind.org.uk/

If you would like to join the discussion and answer the questions within the blog be sure to get in touch.

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Why You Should Protect Your Online Reputation

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We all know that your reputation online is important. As a business, it is crucial that you do everything possible to maintain this. Luckily, there a few things you can do to achieve a successful online reputation.

At First Digital Media our blog this week looks into reputations online and why you should invest time into them.

Developing a Successful Brand

Wherever we go we’ll always notice a brand that we recognise. From a person walking past carrying a Starbucks coffee to the scent of a familiar perfume brand, clever brand awareness is everywhere. However, without a carefully cared for online reputation, all of this work can go to waste.

A 2018 study launched by IPSOS MORI and Forbes demonstrated the importance of reputation. Of those businesses asked, a staggering 97% said that online reputation management was an important aspect of their company. Alongside this, 92% said the same for social presence and a further 98% agreed that online reviews were crucial.

The Impact of Reviews

When trying to find a business the first place many people go is to reviews. Using Facebook recommendations or Google reviews allows an insight into previous customer’s experiences. According to Moz, 67% of customers will be influenced by the online reviews they read.

In fact, this survey also suggests that just one negative review can cost a company 22% of customers. For those that have 3 or more, around 60% of customers are put off using their services.

Researching Before You Buy

There is nothing more important than knowing that the product you are about to purchase is worth your money. This is why people take the time to research a company before they invest. Customers visit a variety of platforms online to help make an informed decision.

Find Out Your Reputation

As a business owner, reputation should be high up on your priority list. One of the best things to do is to read any reviews you can find about your company. This will give you an insight into how you are performing and whether you need to make any adjustments.

Once you have an idea of where you are review wise, you can put a plan of action into place. These will depend on whether you are wanting to build reviews from scratch or are wanting to improve how people view you.

Popular Review Platforms

There are plenty of places online where people can leave reviews. This can often make it difficult to know where to start, although there are a few standouts. The platforms that people use most include:

  • Google
  • Yell
  • Bark
  • Facebook
  • TripAdvisor
  • Amazon

However, it is not just here that people leave comments. With the rise of social media, there are more people sending messages, tweets and more to companies to complain and celebrate services.

This week it was announced that 54% of users on Instagram have bought a product after finding it on the platform. On top of this, 87% said that they took some form of action after viewing a company or product on Instagram.

As more companies take advantage of social media platforms, it becomes even more important to take care of your online reputation.

To find out more about building reviews, please feel free to contact us today.

Social Media: Engaging With Clients in the Future

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Using social media is often seen as a crucial approach to any successful marketing campaign. As well as giving a brand exposure, online profiles offer companies a chance to engage with potential customers. However, with news that Lush have decided to quit social media, questions are starting to emerge about the future of the platforms.

At First Digital Media, our blog this week looks at the future of social media and how it is going to change.

Why is Lush Leaving Social Media?

As a shock to most people, popular beauty brand Lush decided that this week they were going to close their platforms in the UK. They have 596k followers on Instagram, 202k on Twitter, and a further 423k on Facebook. However, the profiles in North America are to remain open.

In a statement released on Twitter, a series of tweets outlined the company’s position:

They continued by saying they would be “opening up the conversation between you and us instead”. Although, not everybody is happy about Lush’s decision:

A Growing Movement

Despite the backlash, Lush aren’t the only ones to step away from social media. Towards the end of last year pub chain Wetherspoons came off of social media, stating:

“We are going against conventional wisdom that these platforms are a vital component of a successful business”.

Alongside this, they also claimed that they had concerns about “the addictive nature of social media” as well as the “misuse of personal data”.

In February, Unilever threatened to pull ads from Google and Facebook if the platforms did not do more to tackle illegal and extremist content. Chief Marketing Officer, Keith Weed, said the company could no longer support an industry where fake news, extremist material, political manipulation, child exploitation, sexism and racism were commonplace.

On top of this, well-known entrepreneur Elon Musk removed the Facebook pages for SpaceX and Tesla last month. Attributing to the #deletefacebook movement, he tweeted:

Is Social Media Declining?

With more and more companies moving away from the platforms, it would be easy to assume that there is a decline in those using it. However, that is not the case. StatusBrew provided statistics of the average amount of users per platform:

Making Changes for the Future

As more companies and users have raised concerns about the content being published across social media, steps are starting to be taken against this. Earlier this week it was announced that the government were putting forward measures to regulate social media platforms. This means that they will work harder to fight back against harmful content.

The plan, if passed through government, is to impose “substantial” fines on those that abuse the rules. Currently most platforms run on self-governance. If the government does step in, it would be an interesting take on democracy and freedom of speech.

Germany passed a similar law, known as NetzDG, in 2018. The regulations apply to companies with over 2 million followers and means that anything deemed illegal can be removed in 24 hours. On top of this, the company would also face a fine of up to €50m.

Perhaps in the future there will be more control over social media, preventing the spread of hateful or harmful media. However, any control must be done carefully.

If you would like to find out more about social media, please feel free to get in contact with us today.

Instagram Makes a Huge Move in the eCommerce Industry

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What Has Happened?

Recently, Instagram has taken a huge step into the field of eCommerce marketing which means the platform could soon become the biggest social media platform in the world. This step is called “Instagram checkout” and it is quite simply, brilliant.

In late 2018, Instagram released shopping tags. This allowed a business to tag their products into their Instagram posts. Users could then click on the tags and be sent to the business’ website page where they could buy the product. However, now these have been heavily updated, the shopping tags are part of a much larger concept called “Instagram checkout”. This is where users can click on the products shown in the posts and purchase them directly from the Instagram app. After, they just return to their Instagram news feed and are given updates on their delivery in the new few days via the app.

Instagram’s tweet announcing “Instagram checkout”.

Haven’t I Seen This Before?

For all of those thinking that they have seen eCommerce on social media for years, you are right. A lot of competitors have used some sort of eCommerce platform in the past few years, especially Facebook. Facebook created the very popular “Facebook Marketplace” way back in 2017. Since then it has rivalled with the biggest eCommerce companies such as Amazon, Ebay and Etsy. The reason Facebook Marketplace has done so well since launching is due to the 1.5 billion reach it has.

The reach is so big that the marketplace is split into two sections, ‘Local Marketplace’ and ‘All Marketplace’. ‘Local Marketplace’ is self-explanatory, you buy and sell using cash, within your local area and then go collect or drop off the items and it works very well. Every single location has at least 5 buy and sell groups with at least 100 products being put up for sale every day.

‘All Marketplace’ is also self-explanatory, you search all of the products being put up for sale on the marketplace, and you can search for specific items, prices and locations. This doesn’t work as well as it could. If you are buying an item which you can not collect, then you will have to get it delivered and pay through your bank. Facebook do not provide users with a specific way to get an item delivered or pay without cash. The only way to do it is through a private message where PayPal can be used, but this isn’t very secure and could be done a lot better.

Making Valuable Improvements 

These changes seem to have been done with Facebook’s sister company Instagram. Once you click on the product you want to buy through a post you can choose to checkout with Instagram. This allows you to pay with card and PayPal. As soon as you have added payment once, you can also remember it and not have to type it again for future transactions. It is a simple yet effective tool and could be a game changer!

If Facebook is going to use a developed idea of Facebook Marketplace for “Instagram checkout” then Instagram is going to become huge. It could even take over Facebook itself as the lead social media platform. The reason for this is that Facebook Marketplace is already a proven success. It has many success stories where small business has transformed and boosted its sales massively.

Now, if Instagram can follow in the same steps as Facebook then we will soon be seeing the biggest upcoming eCommerce platform since eBay. The question is will Instagram take over Facebook Marketplace or will it flop?

What Are Other Competitors Doing?

The other two Social Media giants, Twitter and Snapchat, have also used eCommerce on their platforms in the past. It is fair to say Twitter’s success has been non-existent. One of the first social media platforms to try eCommerce was Twitter when they incorporated the “Buy” button into tweets way back in 2014. The idea behind the “Buy” button was that a business could tweet pictures of their products and link to the button to their site. If a user clicked the buy button, then they were taken to the business website. It seemed like it would be pretty effective. However, when the head of commerce left Twitter in 2016, the buy button was quickly taken just 8 months after. Twitter then sent out emails confirming that:

“The Twitter team is pivoting way from their ecommerce focus”.

Since then there has been no concept for any sort of eCommerce for the platform and has left Facebook to dominate. Is Twitter going to release something in eCommerce or are they a finished product themselves?

Snapchat and eCommerce 

On the other hand, Snapchat has been growing its eCommerce since launch. Thanks to a few big brand deals, it has put it self on the map. Snapchat launched ‘Collection Ads’ back in November. This is where advertisers can showcase their products on the Snapchat Discovery section. If users want to find out more, they click the ad it takes them to the businesses website.

Adidas and Amazon then had a short-term partnership with Snapchat, leading to 30 other partnerships for Snapchat! The company said they are looking to increase their eCommerce this year and if they make the right deals, they could overtake Instagram.

Will Snapchat become the king of eCommerce?

What Does This Mean For Marketing?

This “checkout” concept came out today for the whole of the US as a trial for some advertisers and it is going to be massive for marketing. Instagram is great for getting your name out there and increasing your profiles following, visibility, and now marketing. Small businesses will be able to post their products on Instagram with a visual aid of what their product is. Users can then see these through hashtags or their feed and buy the product with ease.

It is also great for the advertisement side of marketing. Think about it – have you ever seen a blogger or celebrity wearing a really nice jacket, but you can’t find it anywhere? We know you have! Well, now it’s simple. All you have to do is tag the product and the jacket you were spending hours trying to find can now be bought within a few clicks. This is great for advertising because businesses can get people to wear their products and tag it, this then gets the products visibility up and sales will increase. One thing is for sure, Instagram revenue is about to become massive. The platform will charge companies for every sale made on their app. If this concept is going to be as big as we think it will be, then Instagram will become the number one social media platform.

Will Instagram make the most money in 2019?

Join The Conversation!

If you would like to join the discussion and answer the questions within the blog then be sure to follow us on all of our social media platforms. We would love to know what you think!

Join the discussion using our social media accounts below:

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If you would like to generate more sales and traffic for your business but don’t know how to do the marketing, then get in touch with us today and let us transform your business.

Women in Tech: Celebrating International Women’s Day

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As a booming industry, there are thousands of people working in marketing and technology. From blogging to backend website development, endless tasks are completed every day.

Here at First Digital Media, we are very proud to have a strong female marketing and tech team. Following on from International Women’s Day, our blog this week looks at women working within technology and how people are trying to change the gender gap.

About Women in Tech

In the UK there are around 47,000 digital technology companies. In 2015, Career Builder estimated that employment in this industry would grow by 5.4% by 2020. Although, despite being a developing field, there still remains a clear divide in gender. Last year Tech Nation’s annual report concluded that only 19% of the workforce were women.

It’s not just the UK that experiences this gap. According to statistics gathered from Evia, in the United States less than 20 per cent of women accounted for the technology workforce in 2018. On top of this, fewer women work in the industry now compared to the 1980s.

The Gender Divide

In 2017, Axonn conducted a survey on the roles of gender in the marketing industry. Even though more women are taking up careers in this field (21% vs 16% of men), more men occupy senior positions. One respondent to the survey, a B2B director in Scotland, said:

“Average men are overpromoted.”

Another interesting discovery was gender representation at industry events. According to 43% of the women asked, there were more men present on panels. In contrast, only 24% of men pointed out this same imbalance.

Research conducted by Axonn shows the average ratio based on several marketing events held in 2015:

Below is another graphic outlining the ratio of men and women on judging panels at British media awards in both 2015 and 2017:

How Does This Compare Across the Population?

According to Catalyst, in 2016 more women had completed post-secondary education compared to men (46.5% vs. 45.5%). This includes universities, colleges, vocational schools and technical training. However, those entering STEM fields are significantly less, with just over a third of women taking up employment.

When it comes to the labour force, there are more women working than ever before. Of those aged between 16 and 64, 70% are employed. This is a huge leap from an estimated 53% in 1971.

Despite this, women in full-time employment are still being paid less than men. As of 2017, women make 80% of a man’s median hourly wage.

However, it’s not all bad news. The number of women in senior leadership has stayed low (22% in 2018), although there are more women on UK Boards.

What is Happening?

There has been a huge decline in women entering the tech industry, showing a major problem within media. According to stats released by The Muse, under 5% of women have their own start-ups. Shockingly, the pay for women under 35 is 29% less than men in this age group. Additionally, the quit rate for women working in tech is twice as high as men at 41%.

The Observer has put all of this into perspective:

“Women in tech face sexism and harassment. Tech is blatantly unfriendly to family planning, from being pregnant to nursing. There’s also a wage gap that no one is doing anything about—even Google, the second most valuable company in the world, recently said that collecting wage data for the company is too expensive and burdensome.”

Source: ‘12 Statistics About Women in Tech That Show How Big the Gender Gap Truly Is’, Sage Lazzaro, 6.5.17.

Yet despite this, a female-led company still performs 3 times better than one led by male CEOs. So, what exactly is happening and what can we do about it?

Showcasing Female Success

Up in Lancashire where we are based there has been a massive move towards celebrating women and their involvement with tech. Both Ladies, Wine & Design Lancaster (led by Louiza Rabouhi) and Digital Lancashire’s ‘Women in Tech’ are doing more to highlight women’s successes.

In the future hopefully this will continue to happen. To keep up to date with events going on across Lancashire, check out the following groups.

Ladies, Wine & Design LancasterInstagram & Twitter

Digital Lancashire Women in TechFacebook Group

Pitching the Value of Holiday Homes

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A report this month by the UK Caravan & Camping Alliance has shown how much money is generated by holiday parks. As the first ever economic report conducted, this has given a valuable insight into the industry.

The report, known as ‘Pitching the Value’, was published this month (February 2019). Major findings include financial gains and positive impact on employment in the UK.

About the Report

Put together by The UK Caravan & Camping Alliance (UKCCA), the report brings together a number of leading bodies. This includes The Camping and Caravanning Club, BH&HPA, the National Caravan Council, and the Caravan and Motorhome Club. Tourism is one of our largest industries in the UK and so far no research has been conducted into the area.

An assessment was carried out independently by Frontline Consultants Ltd and began in November 2017. As of summer 2018, 6,243 member holiday parks/campsites were in operation in the UK. These accounted for 438,076 pitches in total. Of these, 51% were owned and 35% were for tourers.

In this report, 790 parks took part which represents 13% of those located in the country. The graph below shows the sizes of these parks.

Overview of the Findings

Importantly, this report brings to light the major benefits to holiday parks and caravan sites. In total £9.3 billion is generated for the UK economy through visitor spending. This accounts for 8% of the country’s entire GVA (Gross Value Added). On top of this, the industry supports more than 170,000 jobs.

The leader of the UKCCA group Bob Hill has said:

“This is a ground-breaking report that clearly demonstrates the important benefits to the economy brought by the UK’s many holiday parks and campsites.

“Pitching the Value will help the industry attract more investment and ultimately improve opportunities for it to grow, develop and create new jobs. Our findings reinforce the importance of holiday parks and campsites to the country’s tourism economy. That will help us to improve holidaymakers’ on-site experiences and choice, which in turn will also attract more overseas visitors to these shores.”

How People Spend Their Time

One of the most interesting aspects of the report is into visitor’s behaviour whilst on site. Firstly, survey respondents were asked to explain why they had chosen the park they were in. This shows that a local area has a dramatic impact on where people stay. In total, 57% said they either wanted to visit or return to a specific area.

Alongside this, we can see how people spend their personal time while on holiday. When it comes to relaxing, 64% took part in this activity. Although, 55% said they also enjoyed short walks of under 2 miles.

Interestingly, 91% agreed that they feel less stressed when they are visiting a campsite or holiday park. This demonstrates the strengths of the industry and the positive impact it is having on health and wellbeing.

Economic Impact

In all 4 countries in the UK, there have been endless benefits to the economy. The graph below shows the breakdown by region, with England and Wales leading visitor expenditure and employment. This has also been broken down using the type of responder’s accommodation.

The report shows that £4.1 billion is generated from owned caravan holiday homes. Additionally, another £3.41 billion is made from touring pitches. This includes motorhomes, touring caravans, tens, and campervans.

Main Points

Over the next 6 years, the leisure industry is expected to grow by an annual rate of 3.8%. This is much faster than the UK economy which is estimated by 3% per annum. As a result, the outcomes of this report are more important than ever. If we consider the successes of caravan and holiday parks, then improvements can be made to the UK’s economy.

Below are some of the key points to be taken away from ‘Pitching the Value’:

  • Visitors stay at UK campsites and holiday parks longer than the national tourism average
  • Overall, a healthier lifestyle is achieved as a result of flexible accommodation, local community support, facilities, and the surrounding environment
  • More money is spent in this industry by visitors than the national tourism average
  • There is an improvement to the health and wellbeing of park visitors
  • Local industries and suppliers make gains from this tourism

Working With The Industry

Here at First Digital Media we work with a number of clients based within the leisure park industry. As members of the BH&HPA, you can rely on us to provide any marketing assistance you need.

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The Visual Marketing Approach: Using Video and Visual Content

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With busy lifestyles, it becomes a challenge to find free time. It is important that all businesses consider this when they approach their marketing strategy. Luckily, visual content is a great way of grabbing the attention of the tired consumer.

Nothing stands out more than a stunning picture or an easy to digest video. Here at First Digital Media we work with our clients to establish a marketing approach that works for them.

The Future is Video

We all want to relax after a busy day. Social media is a large part of our lives and it is important that marketing campaigns target this. Sometimes the easiest way to reach an audience is with something visual.

Most platforms support videos and these have become a common feature on social media. Facebook, Twitter, LinkedIn and Instagram have seen rises in the views of these. According to HubSpot, in 2018 around 78% of users watch online videos each week and a staggering 55% do this every day.

video-marketing-stats

Source: https://blog.hubspot.com/marketing/video-marketing 

On top of that, YouTube is now the second largest site visited after the search engine Google. If that doesn’t show you the importance of video marketing, then nothing will.

Impact of Visual Content

If you need more convincing on the power of videos, then there are plenty of other reasons. A recent survey from TechCrunch determined that over 100 million hours a day are spent watching videos on Facebook. Alongside this, Wordstream reckons that videos on social media generate 1200% more shares than image and text content combined.

Some other fascinating statistics include:

  • Video content is watched by 82% of Twitter Users
  • Around 45% spend more than an hour watching videos on YouTube or Facebook each week
  • On Snapchat, users watch more than 10 billion clips a day

How Videos Can Change Your Marketing

Whether you realise it or not, a short video can make all the difference. Customers claim that they are 4 times more likely to find out about a product if they’ve seen a video about it. Also, companies have found that their CTR is higher as a result of this form of content.

For a return on investment, you need to use the latest techniques. Video marketing is rising at a fast pace and more and more marketing campaigns make use of this feature. These features make information easy to digest.

Start Your Marketing Today

Our digital marketing executives here at First Digital Media are experts in video marketing. To find out more, please do not hesitate to get in contact with us today.

Google Algorithm Changes and Their Effect On Your Web Presence

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Google is constantly updating its core algorithms which are becoming more and more difficult to follow for business owners, marketers and agencies managing clients’ web presences.

In order to ‘keep up’ with these changes and to support your online presence in line with the trends, you need to focus on what these Google alterations are and the effect they have on your website and search rankings every day.

Google updates its search engine ranking algorithm up to 600 times each year”, Markets Insider.

Most Recent Google Algorithm Changes

The top three main changes that Google made in 2018 focused on securing websites, mobile website speeds and SERP changes. These changes are the most influential of the 600 made in the last year and the most damaging to your website rankings overall if not followed.

By following these updates on your own website, you can be seen as ‘following the rules’ and be placed into Google’s good books when it comes to ranking and domain authority.

SSL Security Importance

It was back in 2018 when Google first used SSL as a ranking factor in its core algorithm. If your website is not HTTPS, it can seriously effect its position in Google rankings and it can be instantly penalised as dangerous for any users and therefore not pushed forward in searches for them to visit your site over another.

SSL doesn’t only secure your website but it also builds trust amongst your users and credibility with brands also. As well as “safety for all your subdomains”, SEO advantages and increased security online, there is no reason to not have SSL on your website in 2019.

Mobile Website Speeds

Although marketers and web developers have been discussing mobile websites for years, Google now looks at the speed of them as a ranking factor also. Your mobile website could look great, work easily for all users but if it isn’t fast enough in Google’s eyes, your website will not rank highly amongst its competitors.

The most common factors taken into account with page speeds on mobile devices includes redirects, compressions and minifications. Google now uses “Real User Measurements (RUMs)” to score your website page speeds which is created using data directly from the chrome panel your users are active in.

The Impact of SERPs

A SERP is a ‘search engine results page’ and it is the list of websites you see when you use Google to search for a keyword, location or service. All current SEO gurus are tracking SERP’s and the changes that are happening every day from Google and the following has been found.

It was right at the start of 2019 when the first big changes were noticed, shifting the overall rankings and keyword capabilities. This is one of the biggest signs Google has given recently when it comes to their algorithm changes because until now, there have been times when they haven’t let on at all they were updating their core methods.

Today’s SERP rankings now include videos, images, featured snippets and other related products rather than just the usual text snippets. With so many more ways to rank and so many ways to get there, SEO is a never-ending rollercoaster of changes and updates that even the most experienced marketers can struggle with.

The Complex Nature of SEO

There is not one SEO expert on this earth, that can clearly predict the future of SEO or even tell you what needs to be done next week in order to stay on top. SEO is a waiting and watching game in order to keep up with Google core changes.

There are so many tactics involved in SEO that it is one of the most expensive forms of marketing that every business will dedicate budgets too. Although it is so complex, it is so important in the world wide web and without it, you will not rank and will not compete online at all.

Get in Touch

To speak more about SEO for your business and Google Algorithm updates, call First Digital Media today on 0845 094 1830 and find out what we can do for your business online.

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