If you have always relied on more traditional marketing channels for your business, creating your first digital strategy can be a challenge, especially if you have a limited budget. Each strategy depends on your business, customer base, product/service and your goals.
Pay Per Click (PPC) refers to paid advertising from click ads on Google, so your business will pay for any click it gets. Simply put, PPC enables you to create and manage highly targeted ad campaigns where you can choose who you appear to, under what context and when. You can also monitor your campaign performances in real time. However, with social media marketing, you can display your products and services in more creative ways. It also enables you to strengthen your brand’s image and trustworthiness.
Both social media marketing and PPC have their strengths and bring combined value. If you are struggling to choose a digital strategy and require help, First Digital Media is more than happy to discuss this.