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What Is TikTok Marketing?

TikTok is a rising star. The power of an app many didn’t even know existed a few years ago cannot be underestimated. With an estimated 750 million users a month, it’s becoming a trend many want to be a part of. The rise of marketing throughout the app gets bigger every day.

Here at First Digital Media, this month’s blog looks at what TikTok Marketing consists of and how your business can implement it into your current marketing strategy. For more information, contact us in Lancaster, Lancashire on 01524 544346.

What Is TikTok?

TikTok is a social media app centred around short videos. Videos range between five and 120 seconds in length. Creators can create videos about any topic.

TikTok Influencer Marketing

TikTok marketing is the practice of using the platform to promote a brand, product, or service. You can use many different tactics such as influencer marketing, TikTok advertising, and organic viral content.

This form of advertising is a big part of the app’s ecosystem. Huge stars on the app can make a huge impact on the success of business. This is mainly down to the high number of views they attract. However, it isn’t essential to go down this route as sometimes your product or business might not be suited and this can be very costly.

Creating Your Own TikTok’s

Creating your own content gives you the most freedom. By creating a Business TikTok account for your brand, you’re in charge. You can post products, services, or even TikTok’s relating to the latest trends on the app. The sky is the limit.

Why Use TikTok For Business?

TikTok is still a very new platform. It initially released in 2016 and only really started becoming mainstream from 2018. Compared to other forms of social media, it is still a very ripe place to grow on.

This is brilliant from both a business and marketing perspective. As a newcomer, you will have less competition and fewer big names fighting over the same audience.

In 2020, TikTok created TikTok for Business. This means you can add more information to your profile and access real-time metrics and audience insights. This is a brilliant way to get started on the app. However, a good idea would be to do some research.

Find Out More

For more information about TikTok marketing and how it can help your business, don’t hesitate to contact the team at First Digital Media in Lancaster, Lancashire. Call us on 01524 544346 for any digital marketing services you may require.

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