Mortgage Pro Sussex
Mortgage Pro Sussex are an independent broker based in Sussex. By utilising the power of Facebook advertising, we have continuously generated a high volume of quality leads aimed at NHS workers looking to remortgage.
The Challenge
Mortgage Pro Sussex had previously worked with a different agency to target NHS professionals seeking to remortgage their homes. Despite generating a number of leads, the quality of these leads fell short of their expectations. They approached First Digital Media with the goal of launching a new campaign specifically targeting this sector. The key objective was to secure a significant number of high-quality leads at a cost-effective rate.
The Solution
The challenge was to attract high-quality leads that aligned with the campaign’s goals. To overcome this, we implemented a targeted qualification form to filter out unqualified leads. By focusing on key questions, we minimised form length and maximised completion rates.
To further refine the campaign, we conducted A/B testing on various creative elements. This enabled us to identify the most effective combinations of graphics and text to resonate with the target audience. Over the six-month campaign duration, we closely monitored performance metrics and made necessary adjustments to maintain optimal results.
The Results
- Generated 442 leads across a 6-month period
- Achieved a cost per lead of £12.71
- A CTR of 2.58%