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A Guide to Content Marketing

Content marketing is the strategy of creating and sharing content that appeals to your target audience. It is a necessity and one of the most effective ways to grow your…

First Digital Media18 July 2025

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Using Infographics Well in Digital Marketing

You may remember the trend for blogs which were just infographics that ran through many business blogs between around 2015-2017. Have you ever wondered why they suddenly caught on, or…

First Digital Media26 June 2025

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Making Website Content Pay

Imitation may be the sincerest form of flattery, but it won’t help you overtake your competitors online. Nor will AI content repackaging or directly copying their content (and sad to…

First Digital Media30 May 2025

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Is Traffic a Vanity Metric?

As SEO specialists with years of experience under our belts, we’ve seen the digital marketing industry change many times. For most of that time, traffic to your site has been…

First Digital Media24 April 2025

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Market to Your Audience

There’s something about digital marketing that changes people’s assumptions. If you were advertising vacuum cleaners in print media, you wouldn’t spend money running ads in J-14 or Match of the…

First Digital Media7 March 2025

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What Metrics Matter in Digital Marketing?

A lot of digital marketing agencies provide their clients with 50-page reports monthly. These clients are presented with every metric a reporting tool can produce, the good, the bad, and…

First Digital Media4 February 2025

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Website Launch Disasters and How to Avoid Them

When you hire a web design team to update and relaunch your website, it’s usually because you’re unsatisfied with the existing site in some way. Maybe you’re rebranding. Perhaps your…

First Digital Media2 January 2025

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Understanding Backlinks

We had a call earlier this month with a client. At one point he simply said “I need to ask you about backlinks.” He’d heard the word, and he’d gathered…

First Digital Media17 October 2024

Name	Domain	Purpose	Expiry	Type
_fbp	firstdigitalmedia.co.uk	Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers.	Persistent	Pixel
fr	facebook.com	Contains browser and user unique ID combination, used for targeted advertising.	Persistent	Pixel

Name	Domain	Purpose	Expiry	Type
_ga	firstdigitalmedia.co.uk	Used to distinguish users for Google Analytics.	2 years	HTTP
_gid	firstdigitalmedia.co.uk	Used to distinguish users for Google Analytics.	24 hours	HTTP
_gat	firstdigitalmedia.co.uk	Used to throttle request rate. If Google Analytics is deployed via Google Tag Manager, this cookie will be named _dc_gtm_.	1 minute	HTTP
_gac_	firstdigitalmedia.co.uk	Contains campaign related information for the user. If you have linked your Google Analytics and Google Ads accounts, Google Ads website conversion tags will read this cookie unless you opt-out.	90 days	HTTP

Marketing Blog

Marketing Hints & Tips

A Guide to Content Marketing

A Guide to Content Marketing

Using Infographics Well in Digital Marketing

Making Website Content Pay

Is Traffic a Vanity Metric?

Market to Your Audience

What Metrics Matter in Digital Marketing?

Website Launch Disasters and How to Avoid Them

Understanding Backlinks

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