Aesthetex Academy
Aesthetex Academy is one of the UK’s premier Aesthetics Academies with over 7 years in the Aesthetics industry, offering multiple courses and qualifications.
The Challenge
Aesthetex Academy originally came to First Digital Media to help generate their business more leads and enquiries for their Aesthetic training courses and qualifications. They wanted to attract high quality leads from both medically experienced individuals and those without medical experience, looking to start their journey in aesthetics. Fast forward to the past few months, the client also tasked us with generating enquiries for their brand new level 7 qualification.
They initially wanted to focus on targeting their local area of Birmingham and the surrounding areas, with the intention of gradually expanding to other areas of the UK.
The Solution
As Aesthetex Academy wanted us to generate more leads for their courses and qualifications for both medically trained students and non medically trained students, we initially opted for two Facebook campaigns optimised for website conversions via a bespoke landing page. Due to Facebooks vast targeting options, we were able to target those who work in the medical industry, have previous medical education, or are currently in a medical related role. As well as target those who have an interest in the beauty and aesthetics industry and interested in a career in this field. Alongside this, we created specific graphics targeting medical and non medical experienced users, encouraging them to enquire.
Within the first couple of months the customer found they weren’t getting the volume of enquiries they wanted through the landing page. We did find however, they were receiving an influx of Facebook messages whom were coming from the Facebook ads. With this information, we switched over the ads and opted for a Facebook lead generation campaign. Our team and the customer found the volume of leads increased instantly and they were higher quality. With most campaigns, we typically find that Facebook ads directed to a bespoke landing page generate higher quality leads compared to lead generation ads. However, for Aesthetex Academy, this was a different story.
The Results
- Generated 846 leads in 12 months
- Achieved an average of £5.89 cost per lead