FDM Campaigns Earn Finalist Places in the UK Search Awards
This weekend, the prestigious UK Search Awards revealed their shortlists for all categories in the upcoming 2025 awards, which will take place in London on December 3rd.
Two campaigns – one SEO and one PPC – were submitted for consideration, and out of the six categories we hoped to be shortlisted in, we’re finalists in all six!
First Digital Media SEO – Escape Campers
Our Escape Campers campaign is nominated for:
- Best SEO Campaign (Small)
- Best Use of Search – B2C (SEO) (Small)
- Best Use of Search – Automotive (Small)
- Best Low Budget Campaign (SEO) (Small)
A lot of the details leading up to this campaign are present in a case study on our history with Escape Campers. Our relationship with the client began as a paid media one, though the client would later move away from us temporarily, favouring an agency in their area with promises of creating videos and media for their social campaigns.
However, late last year their developer launched an updated site. Unfortunately, this site wasn’t fit for purpose. AI-generated text and categories promised products they don’t offer, there were no redirects in place to support a changed URL structure, and several other issues affected the site. As long-term readers will know, we have experience fixing website launch disasters.
We worked with the client to prioritise and make changes, taking over their SEO to restore what had been lost and to bolster the site. We became their SEO agency. Not only did we reverse the drop in organic traffic, we’ve also seen the organic performance of the site rise to new heights, tailoring content and linking strategies to Escape’s Ideal Customer Profiles.
Since the case study was published, we’ve seen the site go from under a thousand visitors a month organically to five thousand. We’ve watched their qualified leads track upwards steadily. And, after supporting them so well on SEO, we were invited to return as their agency for Meta and Google Ads.
In The Client’s Own Words
“Our previous digital marketing company wasn’t producing results and lacked communication, so we went shopping for a new partner. From the outset, FDM asked the right questions, showed a real interest in the business and were knowledgeable in the areas we needed focus. Since day one going live we saw an instant improvement in results. The team we’ve been working with on ad campaigns give great feedback and have regular updates which is crucial and exactly what we require.”
Andy Burgess
Escape Campers
First Digital Media PPC – Sugarbox Clinic
This campaign was nominated for:
- Best Low Budget Campaign (PPC) (Small)
- Best Local Campaign (PPC) (Small)
As seen in their own case study, Sugarbox Clinic also have a website launch problem in their history; their owner reached out to Tony, our Business Development Manager, after their new website launched with no steps taken to preserve existing site value. The site itself, happily, is beautiful – but Tony advised them to launch a Google Ads campaign while SEO recovery was undertaken.
The results were spectacular and the campaign has never been brought to a close, despite the successful recovery of their organic search. We operated a hyperlocal ad strategy, focusing on key services in a 10-mile radius around the clinic, avoiding any strategies that might stretch the budget for limited returns.
The result has been significant investment back into the clinic in order to cope with greatly increased custom in the area.
In The Client’s Own Words
“Partnering with [First Digital Media] has genuinely changed the way we run our clinic. They’ve helped us reach more people online and, as a result, we’ve been able to do more with the same small team.
I reduced my working week to just 2.5 days last September, something I never thought would be possible while still growing the business. Enquiries have noticeably increased, and we now have the confidence to take on new staff because of the extra demand.
I had actually stopped investing in SEO and Google Ads during Covid and, for a while, I wasn’t sure who to turn to. When Tony moved companies, I’ll admit I was hesitant. But when he called me, I trusted his judgement. I know he has meticulous high standards, and if he believed in this company enough to join them, then I was willing to give them a chance. I haven’t looked back since.
The whole team has been amazing — always responsive and proactive, tailoring our SEO towards the treatments I want to promote, and updating things each time. The results speak for themselves: our monthly turnover has risen from £26k to £42k with the same number of team members and increase our sold services by an additional 130 each month.
I’m so grateful to all of them — they haven’t just improved our search rankings, they’ve given us the capacity to grow with confidence.”
Chantalle Coombes
Sugarbox Clinic
