The Proof Is In The Pudding – Guest Blog
The old saying ‘the proof is in the pudding’ gets thrown around a lot when it comes to digital marketing relationships between marketers and clients.
But really, when you are marketing for a business, the client will also want to see the proof in their pudding when they are paying you for a service. Here at First Digital Media, we report back every single month as part of our marketing packages on our client’s success, downfalls, new ideas moving forward and show exactly where their money has been spent and was stats come from that.
We prove what happens to our pudding, but do others?
A New Month
August is a new month and we have lots of exciting plans going ahead here at FDM. But before we start a new month, let’s take a quick look back at some recent stats that really got us thinking here in the office.
Working in the digital industry, we always need to keep up with the changing trends and looking at past stats and figures is something we are all passionate about for our own knowledge and our clients. Wanting to deliver the best pudding on the market means looking at how others have been unsuccessful, no one wants to follow in their footsteps after all.
GDPR and the True Costs
Back in May 2018, the world was hit with new laws regarding General Data Protection Regulations and it really shook the online world and how it worked. It was the European Union that created and earmarked the landmark privacy law for users online and their personal data but it was businesses that felt the downfalls.
A recent paper from Samuel Goldberg, Garrett Johnson and Scott Shriver stated that “GDPR could hurt online firms: 1) directly, by restricting online advertising and changing user browsing preferences, and 2) indirectly, by reducing the web analytics data that informs the firm’s decisions”.
Their research collaborated from 1,500 online businesses that were using a certain analytics platform to track their users. Overall, the businesses all found that the recorded page views and the number of users visiting the site had fallen by 9.7% since the introduction of GDPR.
Minor figures on the grand scheme of things, but in reality, this was resulting in an average $8,000 loss a week.
Here at First Digital Media, we also noticed a drop in analytical figures but we worked around this, developing new techniques to ensure that we didn’t make any further losses.
Ad Spends and CPC’s
Another report outlines that there has been a massive growth in e-commerce advertising as there are figures showing there has been a 40% increase. This could be that due to GDPR and the restrictions on personal data, advertisers and marketers are having to spend more on average to get the same response they were previously.
It was also found that CPC’s were reducing across various industries which could either be because of a lack of users clicking or the lack of data that can be given once clicked.
Marketing Job Cuts
The speculations surrounding the business Uber has recently seen a lot of bad press and this next bit of news also isn’t great either. Uber has recently reduced its marketing team by a third, cutting around 400 jobs in total.
In the move to try and cut costs, Uber announced the move internally first then around the rest of the world. For a business that employs a massive 25,000 people around the whole world, 400 employees doesn’t seem huge but for the marketing industry, it really is. The reason why is due to profits and Uber not really making any money at all but it has also been put to maybe too many ‘cooks spoiling the broth’ and decisions being unclear across their marketing techniques. (clearly, they weren’t making their pudding properly from the start)
Another reason why here at First Digital Media, we like to keep it simple. We work as a team, we work together and all decisions are very clear to avoid confusion and a host of people working for nothing. We all add an integral ingredient to our pudding mixtures, avoiding a disaster in the kitchen.
Growth in App Frauds
As the rise of mobile phones is increasing faster than the rate of homes, it is no surprise that app fraud has also risen. According to the 2019 State of Mobile Fraud report, the figures have grown to an alarming rate.
In the first half of 2019, it has been recorded that marketers lost over $2.3 billion of ad spend due to fraud and bots. There is also another 16% of app installation frauds that were not caught in action and the most targeted industry was financial apps.
The most worrying element is that those committing the frauds are harder to find due to the mimicking of actual user experiences being easier to complete.
Marketing at First Digital Media
If any of these figures have got you thinking about handing over the reins of your marketing to someone else, get in touch with us today on 01524 544346. We have a whole team ready and waiting to take your business to market so you don’t have to hire each individual skill, you don’t have to worry about fraud and you also don’t have to worry about the ad spends themselves.
What’s not to love about that? Grab some of our pudding, it’s the best!
