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Mobile SEO is an essential part to an effective marketing strategy. The average person spends 5 hours on their mobile phone and if your site doesn’t offer a good mobile experience, people lose interest. There are several mistakes that you need to correct to attract more mobile traffic.

This week’s blog at First Digital Media looks at some harmful mobile SEO mistakes businesses should avoid.

Keyword Research

Keyword research is an important aspect of your site’s content. As part of an effective SEO strategy, you need to thoroughly research the relevant keywords and keyphrases. By creating a list, you can use the best and most relevant keywords in your content. This will improve your search query ranks for your target audience and convert them into sales.

Another mistake businesses make is assuming that keywords for desktop match those for mobile. People search differently on mobile, often shorter queries for faster answers. They are also more likely use voice search programmes such as Siri or Alexa.

Forgetting Structural Optimization

As part of on-page SEO, you require well-developed content, images with descriptive ALT tags and effective URLs. You also want to ensure the site itself is free from errors, easy to navigate and the code is clean.

Having a site that is easy to navigate helps your audience find the important content.

Mobile Site Load Time

If your site doesn’t load within 3 seconds, mobile users will leave. You should ideally have mobile pages that load within a second. Moreover, page load speed is a ranking factor.

Difficult to Find Calls to Action

Calls to action (CTAs) are one of the most important components of your website. Buttons and CTAs should be easy to find and differentiate from one another. CTAs should stand out on your pages.

Check the Font Size

When designing your site, you must always consider the mobile experience. Bad mobile experiences will impact your mobile SEO and worsen your bounce rate. A high bounce rate can harm your rankings.

What can look good on a desktop doesn’t necessarily look good on a mobile phone or tablet. Don’t use small fonts in the body text otherwise it can be difficult or even impossible to read. Another thing to pay attention to is the size of your headers.

Contact Us Today

Here at First Digital Media, we specialise in mobile optimized web design. To find out more about how we can improve your site’s mobile usability and its rankings, contact us today. Call 01524 544346 or make an enquiry through our contact form.

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