With 2021 fast approaching, the trends of digital marketing are changing. 2020 changed a lot of things, and consumer behaviours and marketing strategies was one of them.
At First Digital Media, we are digital marketing specialists, and this month’s blog is focusing on the predicted digital marketing trends of 2021 and how they will improve your business.
SEO, SEO, SEO
SEO is a trend that will never fade from the digital marketing world and its quality will continue to be essential in 2021. It is important to have a solid SEO strategy in place, and keyword research is essential in making sure you rank well.
Google is always updating its SEO algorithms, and you want to make sure you are ranking well in local results. If you own a small business, it is important you make sure your local listings are verified. This can be done by signing up to Google My Business. This provides valuable information about your business, including opening hours, services and location, and helps to improve your rankings on the Google results page.
Local SEOs can be more effective than broad SEO as consumers are usually seeking a specific product or service in the local area.
Although not yet part of Google’s algorithm, voice search is very much dictating search results. With the increased use of voice assistants in the last few years, traditional SEO tactics have been turned on their heads and we must adapt.
Voice search collects different keyword results compared to a text-based search, and we should be optimising content specifically for voice, to boost our consumer visibility.
Improving Content Experience
For a return on investment, you must focus on the content experience. The likes of pop-ups and ad panels can drive consumers away; you want them to stay on your site, genuinely enjoy your content and find what they are looking for.
How you interact with content is just as essential as what you are interacting with. Focusing on content experience is going to be a key trend.
Increase Interactive Content
Interactive content has become increasingly popular in the last couple of years. It is a great way to expand your marketing strategy as it leads to more views and increased brand awareness, which eventually results in more customers.
Most people who react to your content are interested in your brand, and it greatly enhances customer experience. On top of this, interactive content can also be used to collect data on user preferences.
Data & Analytics
Data and analytics are a priority if you want to remain ahead in rankings. With data science, you can understand your consumers and create more targeted messages. Analytics helps you verify which of your URLs are crawling, indexing and much more.
There are plenty of SEO analysis tools out there; SEMrush can help you with everything you need. Staying on top of data and analytics lets you see where you are succeeding and where you can make improvements, so you can address issues and improve your web presence.
Find Out More
If you need help with improving your digital marketing strategies in 2021, don’t hesitate to contact the team at First Digital Media.