As a content writer myself, it can be easy for me to say ‘content is king’ and your content must be ‘interesting’, but without the understanding as to ‘why’, content is just words to the average website owner.
Here at First Digital Media we never settle for the word ‘average’ and never provide ‘average’ content. Our content is creative, innovative and bespoke to your business so that you are a step ahead in the race without even leaving your chair.
Having something meaningful to say is vital to having resourceful content, after all, who wants to read something that has no point? I certainly don’t! So… where do you start?
Don’t Be Square
Regardless of what business you have, you need to be able to connect with your customers. It is all well and good ticking the boxes and following suit, but in order to be ahead of the game you need to step outside the box with your content marketing. Avoid being a blank computer screen and avoid massive entities of text, put yourself in your consumers’ shoes and create exactly what they would want.
Nobody wants to be talked AT so you must talk WITH them on a one on one basis, without actually doing so. Content marketing can also be known as creating conversation with your potential and future consumers, so get talking right away!
At the same time as being personal you still need to cover all bases of
- Who are they?
- Where are they?
- What are they here for?
- What can you provide them with?
- And more importantly, how can you help them?
Answer these questions and you are sure to be on to a winner. With your own added flare and personality throughout, your consumers can connect with you easily and hopefully your products.
Answer Their Questions
Your consumers are not going to be sat at home on a late evening worrying about your latest sales pitch and if it is going to excite them. They are more than likely going to be thinking about what products and services you have on offer, and the questions they might have surrounding them. So the simple answer here is to answer them!
An example here is a leather satchel company. Rather than just showing images of the bag in hand, we would talk about the leather, where it came from, how it was created, how it is treated, how the customer can care for their new satchel and what else can they get to match?
Doing all of this in a nifty and interesting way can really entice the customer into creating a trusting relationship with your business and show your products in the honest light needed to sell.
TIP – Never limit yourself to just selling. If you sell leather satchel bags, for example, write about where the bag can travel, what the bag includes, talk about personal customer interactions with that bag and really open up your business to be explored by potential consumers.
Allow Your Business To Travel
I don’t mean travel around the world or even moving from your office chair, I mean travel in terms of around the world wide web. It is now 2016 and we all need to face that consumers are no longer going to pick up the phone and call you off a hunch. We are a generation of click happy consumers and social media activists who need to see some sort of activity online before we feel trusting enough to check it out, let alone make a purchase.
Social Media is a huge part of creative content and without it you could be stunting your business growth massively. With Facebook, Twitter, Instagram, Pinterest, Trip Advisor, LinkedIn and more you have the ability to be active across the whole world in an instant, without the costly air miles.
Ultimately, Be Friendly
Including others content within your own is a sure fire way of building brand recognition amongst your competitors. It’s a dog eat dog world out there and every little helps along the way, so reach out on social media to those in the same boat as you.
Being noticed by the big contenders in the industry you are trying to target can really boost your online presence. Mentioning them in a tweet, sharing their content online or even quoting them in a blog can get you noticed by potential consumers you previously didn’t target. The worst that could happen would be being ignored, but imagine the good that could come from a simple comment!