In the online world it is difficult to make your mark without the proper marketing tools. Here at First Digital Media we have established what a business needs to be successful in the digital age and below are 10 simple steps that we advise any business takes.
Establishing a web presence, ‘making your mark’
Every business needs a central landing space, i.e. your website. Of course we are going to advise branching out into various social media platforms, but you always need a solid foundation before you start building up. Just like building a house, you would never build the roof before you have laid the initial bricks.
Developing lead generation methods
With great discussion, we are able to set out key developments for your marketing success. Through using various platforms and business marketing strategies, your business can thrive in the digital age with ease. We would never advise being present on all social media platforms, because if you are not regularly active it creates a bad online impression. So we work together to figure out which platforms will be beneficial to your business.
Getting your content right
Content in the digital age is more important that some may think. In order to connect with your audience and create the right online impression first hand, your content needs to be up to standards and match your business aims. This content will then push you through to search engines and other marketing spaces that you need to be to be successful online.
Search engine optimisation (SEO)
By making use of search engines effectively, we are able to draw traffic towards your business. This helps your business, rather than hinder, and is something all businesses should be doing to make an impact in the digital age.
Social Media Marketing
Using our expertise and experience in the social media world, your business gets the best start using various social media platforms. Use social web space to market your business effectively and you can emphasis your online presence dramatically. Once you get the right target audience watching and listening to your social platforms, they are surely interested in your business, and interest in your business surely means one thing, right?
By focusing on generating leads through high quality content, i.e. blogs, you are able to somewhat speak to your target audience. Just like this is a blog you are reading now, your customers or potential customers could be reading something similar on your site. By tailoring blogs around interesting subjects, current trending news and your services you can gain a loyal fan base without having to do much.
As you will know yourselves, almost everyone is using mobile phones. Whether for personal reasons, social reasons, business reasons or to just search the web while on the move, mobile users are looking at your site, and they are looking 24/7. By making sites, social media and search engine optimisation accessible through mobile devices, you are not limiting your business to computer based platforms.
Conversion rate optimisation
The main aim is to establish a web presence, but once you are there, you need to know what to do with it. Once you are thriving online we get to conversion rate optimisation (CRO) which focuses on enhancing your website and creating active social media strategies that will encourage visitors to potentially become customers.
In order to make steps 1-8 worthwhile, you need to understand the use of analytics and how they can work to your advantage. Granted, it isn’t the most exciting topic for a business owner to understand, but that is why we’re here! We can show you what tools are the most successful, where your social media efforts are leading to and how you can improve your online presence.
The final point to make in getting a successful online presence is to contact First Digital Media. With our knowledge, expertise and success in the digital age you can place your business in our safe hands. For a positive online image, social media optimisation, effective online marketing, brand recognition and more, call First Digital Media on 0845 094 1830.